Joseph "Joeyy” Alleyne is a creative force from Chicago, now based in Las Vegas, whose path from athletics to media reflects his dynamic vision and versatility. A former basketball player and track star, Joey brings a unique perspective to creative direction and content creation—combining discipline, performance insight, and an eye for impactful storytelling. A film studies major at Seattle University, he draws on his cinematic education to shape his visual approach and aspires to expand into acting, directing, and broader entertainment ventures.

Known for his inventive concepts and adaptability, Joey has over five years of experience in creative direction, sports campaigns, and media production for NCAA, NBA, and NFL projects. His work merges technical skill with a deep understanding of visual narrative, capturing energy and authenticity in every project. As a media professional, vlogger, content creator, internet personality, and entertainer, Joeyy brings a multifaceted skill set to the ever-evolving digital landscape.

Currently, Joeyy has an ongoing partnership with photographer, Ricki Harrell and with Rare Form Casting modeling agency operating across the East Coast. He is also a production assistant and creative director in his collaboration with Imperial Media Agency, contributing to visually compelling campaigns while expanding into digital content creation and behind-the-scenes media production. In working with Imperial Media Agency, Joeyy aims to bring visions to life and adds his bright energy to every project. With a commitment to growth and a passion for creativity, he continues to carve a distinctive presence in the media industry.