Founded by Heather Lowery, Femme It Forward is a platform dedicated to celebrating and amplifying women in music and entertainment. The annual Give Her Flowhers Gala is their flagship event — a night that puts flowers on women who deserve them while they can still receive them.

IMA covered the 2025 gala as event press, documenting an evening that honored some of the most influential women in the industry.

Honorees included Mariah The Scientist, Jhené Aiko, Normani, Ciara, Kehlani, Nikki Taylor, Sylvia Rhone, and Ravyn Lenae — with performances by Goapele, Jordan Ward, and FLO.